Built for lasting change.
An AI coach that learns from your signals and check-ins to guide smart, timely action.
A coach that thinks with you.
Designed to help you succeed
SwitchUp
Wearables
Habit Apps
Coaching
Adaptive, not static
✅ Always on coaching
❌ Raw data only
❌ Pre-set plans
✅ Based on a cadence
Minimal mental load
✅ Coach takes heavy lifting
⚠️ Lots of interpretation
❌ Manual tracking
✅ Coach takes heavy lifting
Real behavior feedback
✅ Personalized & timely
❌ No action layer
⚠️ Often generic advice
⚠️ Usually weekly
Built for autonomy
✅ You’re in charge
✅ You’re in charge
❌ Gamified behavior
⚠️ Can be rigid
Small financial investment
✅ Same as habit apps
⚠️ After initial cost
✅ Often affordable
❌ Large financial investment
Built on science, not streaks.
SwitchUp uses proven principles from neuroscience and behavioral psychology to help you create lasting change.
🧠 Awareness Creates Choice
Most habits run beneath conscious attention. The first shift isn’t willpower — it’s noticing what’s happening in the moment.
SwitchUp creates gentle check-ins to surface patterns you’d normally miss — so you can act with intention, not autopilot.
“You can’t change what you’re not aware of.”
Judson Brewer, The Craving Mind
🔁 Repetition + Feedback = Real Change
Behavior doesn’t change through insight alone. It takes tiny experiments, repeated over time, paired with real feedback.
SwitchUp helps you build those reps — through short plans, small adjustments, and clear reflection.
“Habits are the compound interest of self-improvement.”
James Clear, Atomic Habits
🧩 Behavior Is Context-Driven
We think we’re in control. But environment, emotion, and timing shape far more of our behavior than we realize.
That’s why SwitchUp adapts to your real context — so doing the right thing feels like the natural thing.
“Most of the time, behavior is not driven by intention — it’s driven by what's easy in the moment.”
BJ Fogg, Tiny Habits
👤 Identity Makes It Stick
Lasting change isn’t about forcing new behaviors — it’s about shifting the way you see yourself.
SwitchUp helps you align your daily actions with the kind of person you already know you can be — and want to be more often.
“The most effective way to change your habits is to focus not on what you want to achieve, but on who you wish to become.”
James Clear, Atomic Habits
FAQs
🙌 We’re launching soon.
Looking for something that actually sticks? Join the alpha and help shape what SwitchUp becomes.